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The television personality’s appointment comes as the brand celebrates 20 years in business.
April 13, 2026
By: Lianna Albrizio
Associate Editor
Carolyn Aronson’s It’s a 10 Haircare is celebrating its 20th birthday by tapping Khloé Kardashian its global brand ambassador. Her appointment signals a bold new chapter with a comprehensive visual brand refresh, officials said. “Appointing Khloé Kardashian as our Global Brand Ambassador and first-ever celebrity partner felt like a natural fit,” said Carolyn Aronson, stylist, founder, CEO, and sole owner of It’s a 10 Enterprises. “She represents confidence, authenticity and had alrea...
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